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Personality Traits:
A person needs to be extremely creative, must have a good visual ability, language/artistic skill.
One needs to drive determination and tremendous physical and mental stamina to withstand high pressure and criticism.
Market, media researchers and others who are on the creative side should have exceptional artistic ability too.
Ability to convey a lot of things with very few words, hence words used should carry
A creative visual imagination, strong observation power; insight into the interests of other people as part of a team is also required.
Job Prospects:
Advertising offers job on the executive side or the creative side. While the executive department deals with client servicing, media planning and market research, the creative department employs copywriters and visualizers along with the scriptwriters, storyboard, artists typographers etc.
Liberalization of the economy, new products and services and proliferation of media have boosted the advertising industry in a big way. In this scenario advertising professionals have no dearth of job and the remuneration`s depend on an individual`s capability, the size of the agency and its volume of business. Competition for most jobs is keen but promotion comes soon to those with talent.
There is a great deal of job mobility in the industry. Professionals move among agencies set themselves up as freelancers open their own businesses or more into related work such as marketing or public related work such as marketing or public relations. Advertising occupations are expected to continue growing well into the 21st century.
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