Intoduction:

Advertising involves a process wherein a message is designed so as to promote a product, a thought, an idea, an imagination, or even a service.With the presence of various means of communication mediums, Advertising has assumed a dynamic form. Outside of television and movies, advertising is among the most competitive, glamorous and popular careers in our country. Advertising is the business of communicating a message to an audience through media - newspapers, magazines, radio, television, hoardings in public places etc. Thus, advertising is one of the processes of mass communication. Journalism and public relations being the other two. It forms the basis of marketing.